Abstract:
Retail has been in long term transformation for more than a couple of decades, worldwide. Retail outlets are
not just increasing in number, in country, but at the same time they are more aware and alert about
appealing to the most sensitive aspects of consumer buying experience. In a country like ours with rapid
urbanization, and transition in lifestyle for middle and upper middle class families, it is quite essential for
retailers to rethink the way they operate. In this paper we measure the consumer experience - Proximity,
Pricing, Availability of product, and Waiting time - versus the retail store types - Convince store, Discount
Store, Super Market, and Local Grocery or Kirana Store. This paper offers models for different retail types
with respect to consumer experience variables.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
