EDII IR Home
→
03 The Journal of Entrepreneurship
→
2005
→
Browsing 2005 by Author

Browsing 2005 by Author "Oburai, Prathap"

Now showing items 1-1 of 1

Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.

Oburai, Prathap; Govindarjan, Shanti (Sage Publications, 2005-09)

Now showing items 1-1 of 1

Search EDII IR

Advanced Search

Browse

All of EDII IR
This Community
- By Issue Date
- Authors
- Titles
- Subjects

My Account