Opportunities and Challenges in Social Marketing

dc.contributor.author	Kumar, Saurabh
dc.contributor.author	Kumar, Pranav
dc.date.accessioned	2019-03-16T10:46:42Z
dc.date.available	2019-03-16T10:46:42Z
dc.date.issued	2019-02-22
dc.identifier.isbn	9789386578402
dc.identifier.uri	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8111
dc.description	Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini	en_US
dc.description.abstract	In contemporary societies, there are several problem existing or being faced by people due to their intentional deeds or ignorance. The problems range from health inequalities, Political, Social and economical inequalities, gender inequality, environment related issues, over population, migration, alcohol and tobacco related issues, to religious intolerance etc. This article examines opportunities and the different challenges faced by social marketers for changing behavior.	en_US
dc.language.iso	en	en_US
dc.publisher	Bookwell Delhi	en_US
dc.subject	social marketing	en_US
dc.subject	behaviour change	en_US
dc.subject	Entrepreneurship Development Institute of India	en_US
dc.title	Opportunities and Challenges in Social Marketing	en_US
dc.type	Article	en_US