Abstract:
This paper analyses the growth of agribusiness MSME’s in western zone of Tamil Nadu in relationship to
business enterprise characteristics, size, performance, nature of products and obstacles through surveying 386
food and agribusiness firms operating in western zone of Tamil Nadu which includes Coimbatore, Erode,
Namakkal using the snowball sampling survey method. Descriptive statistics, ANOVA tests, discriminant
analysis, factor analysis and correlation were used to evaluate data using statistical software. Analysis of
Variance test is used to identify significant differences in employment opportunities and the nature of
ownership of the agribusiness firms. Descriptive statistics indicates the impeding factors in business
enterprises. Obstacles which are included in the survey are access to transport facilities, seasonal and natural
calamities and workforce availability. Results reveal than Government should involve more in giving funds to
the MSMEs, since it is the reliable source for the agripreneurs. Most of the Agribusiness Enterprises does not
have sales and marketing team, they should have at least one sales person because they can give targets
through which new leads are formed and the present customers are satisfied with different offers. This study is
useful in helping to design policies that can efficiently support the micro, small and medium food and
agribusiness enterprise development.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
