Abstract:
This article proposes elements for an answer by inquiring into the customer satisfaction level in the context of
homestay tourism in Darjeeling. In this case, the article deduces the initiatives of homestay entrepreneurs and
how they organize to serve the tourists. The relevance and importance of the various parameters are put under
scanner and some broadening of the analysis is proposed on grounds of visitor’s satisfaction. A descriptive
methodology has been employed by personally administering a questionnaire to the target respondents.
Various descriptive measures, application of Factor Analysis, and OLS have been employed to process the
data. The findings of the study reveal that customer satisfaction can be explained by considering a few
important variables. The results signify that there are scopes for further improvement of the service provided
to the tourists by the homestay entrepreneurs.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
