Abstract:
Entrepreneurship in the tourism sector, a vast domain overarching from the highly elastic demand of tourism
services to the highly inelastic niche tourism, the paper argues, requires more effort, and involvement of an
individual than in other services industry; entrepreneur, whose vision and tenacity contributes towards
creating a market space, even in saturated market segments. Amongst the many different categories of
tourism, heritage tourism is an evolving niche segment. Heritage tourism implies the well-defined and
deliberate act of tourism to places, peoples, programmes, and others which are known for their heritage, from
known historical places of importance to little known urban or rural areas known for heritage craftsmanship
and cultural forms. Heritage means cultural, historical, or any other significance (UNESCO) that may be
attributed to a particular geographical area, monument, community, or any other social institutions. Heritage
tourism has multiple actors - tourism and hospitality services providers, artisans, architects, artists,
vocational workers, skilled and unskilled workers. A particular dance form, a unique hand-woven textile, a
place of historic and religious significance, choose the entrepreneur - who may be a practitioner, a facilitator,
or may be a catalyst, all different expression of entrepreneurial nature.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
