Abstract:
This paper while focusing on the definition of entrepreneurship, moves onto incorporate some basic factors like openness to entrepreneurship, balancing business attractions, willingness to invest, thinking beyond town borders etc. which would be required by the rural community to look into and identify platforms and opportunities either inherently available or which need to be developed to encourage entrepreneurship. It touches upon the fact that to promote rural development, entrepreneurship is seen as a strategic development intervention that could accelerate the rural development process. It is pointed out that institutions and individuals seem to agree on the urgent need to promote rural enterprises. The importance of linking entrepreneurship to rural community cannot be under stated. particularly with the rural market emerging as a point of global focus and attraction.. and its high time we all take note of it.
