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03 The Journal of Entrepreneurship
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2019
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September Vol.28 No.2
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Browsing September Vol.28 No.2 by Subject "Entrepreneurial Marketing"

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Book review: Robert D. Hisrich and Veland Ramadani (Eds), Entrepreneurial Marketing: A Practical Managerial Approach

Kumar, Pranav (Journal of Entrepreneurship, 2019-09)

Robert D. Hisrich and Veland Ramadani (Eds.), Entrepreneurial Marketing: A Practical Managerial Approach, Cheltenham, UK: Edward Elgar Publishing, 2018, 202 pp.

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