Abstract:
The present article assesses the level of entrepreneurial self-efficacy
beliefs (ESE beliefs), entrepreneurial marketing orientation (EMO) and
entrepreneurial attitude orientation (EAO) of Indian entrepreneurs
as well as to examine inter-relationships between these variables. ESE
beliefs and EAO were found to be moderately favourable whereas EMO
was found to be highly favourable. All the three predictors, namely, ESE
Beliefs, EMO and EAO were found to be positively correlated to one
another. Almost all the components of the three predictors were also
found to have moderate or low degree of positive correlation with one
another. Regression analysis revealed that the three predictors had a
significant impact on a venture’s performance. The results are quite
consistent with the findings of earlier research. Correlation analysis and
regression analysis clearly indicated that the hypothesised model that
had been proposed for the study has been found fit and hence, can be
used to make broader generalisations.
