Self-Efficacy Beliefs, Marketing Orientation and Attitude Orientation of Indian Entrepreneurs

Abstract

The present article assesses the level of entrepreneurial self-efficacy beliefs (ESE beliefs), entrepreneurial marketing orientation (EMO) and entrepreneurial attitude orientation (EAO) of Indian entrepreneurs as well as to examine inter-relationships between these variables. ESE beliefs and EAO were found to be moderately favourable whereas EMO was found to be highly favourable. All the three predictors, namely, ESE Beliefs, EMO and EAO were found to be positively correlated to one another. Almost all the components of the three predictors were also found to have moderate or low degree of positive correlation with one another. Regression analysis revealed that the three predictors had a significant impact on a venture’s performance. The results are quite consistent with the findings of earlier research. Correlation analysis and regression analysis clearly indicated that the hypothesised model that had been proposed for the study has been found fit and hence, can be used to make broader generalisations.