Chandler, Gaylen N

Measuring the performance of emerging businesses a validation study / Chandler, Gaylen N. - 1993 - 391 - 408

To identify and substantiate the correlates and antecedents of new venture performance, it is requisite to identify the most relevant performance dimensions and move toward the use of common measures of performance. Relevant, reliable, and valid measures of new venture performance are essential to explore vital relationships between independent variables and venture success and develop sound venture performance theory. In this paper we discuss three of the most common measurement approaches used in new venture performance research when only self-report data are available, and present a comparison of these approaches: (1) measuring firm performance in broadly defined categories, (2) the use of subjective measures of executive or owner satisfaction with firm performance, and (3) the use of subjective measures of firm performance relative to competitors. After discussing the relevance and potential benefits and drawbacks of each approach we use empirical data to examine and compare the availability, reliability, and relative validity of measures developed using these approaches. The sample consisted of manufacturing businesses (SIC codes 20-39) started or reorganized in the...

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