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Eyal, Nir

Hooked how to build habit-forming products - New Delhi / London Portfolio / Penguin 2014 - 242p.

ISBN: 9780241184837

Subjects--Topical Terms:
Consumer Behaviour Research
Hook
Hooked
Habit
Consumers' Preferences
New Products
Consumer Behavior

Dewey Class. No.: 658.575 E9H6

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