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Heskett, James L

The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage - Boston, MA Harvard Business Press 2008 - 225p.

ISBN: 9781422110232

Subjects--Topical Terms:
Advertising and Marketing
Management
Marketing Management
Word of Mouth Advertising
Word of Mouth Advertising
Employee Ownership
Customerservices
Advertising

Dewey Class. No.: 659.1 H3O9

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