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Venkatraman, Vik

Inspired take your product dream from concept to shelf - New Jersey John Wiley & Sons, Inc. 2010 - xvii,254p.incl.index

ISBN: 9780470638453

Subjects--Topical Terms:
Packaging
Launch
Design and Process
Process
Design
Brand Marketing
Marketing
Product Management
Management
Development
Product
New
New Product Development

Dewey Class. No.: 658.575 V3I6

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