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Jagpal, Sharan

Fusion for profit how marketing and finance can work together to create value - Oxford OUP 2008 - xxviii,636p.incl.index

ISBN: 9780195371055

Subjects--Topical Terms:
Consumer Well Being
Social Welfare
Consumer Well-Being
Marketing Policy
Optimal International Marketing Strategies
Fusion
Competitive Reaction
Compensation Plans
Advrtising Productivity
Promotion Strategies
Advertising
Supply Chain
Integrating Marketing Strategies
Pricing Policies
Strategies
Marketing Finance Interface
Marketing Management
Marketing

Dewey Class. No.: 658.84 J2F8

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