Lovelock, Christopher H
Services marketing: people, technology, strategy - 8th ed. - xvii,783p.incl.index,,illust. PB
Includes index.
9781944659011
Marketing
Marketing Management
Services
Services Marketing
Marketing Professions
Service Industries
Customer Services
658.809 W4S3
Services marketing: people, technology, strategy - 8th ed. - xvii,783p.incl.index,,illust. PB
Includes index.
9781944659011
Marketing
Marketing Management
Services
Services Marketing
Marketing Professions
Service Industries
Customer Services
658.809 W4S3