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Lu, Pierre Xiao

International luxury brand strtategy - Oxon Routledge / Taylor & Francis Group 2022 - xviii,241p.incl.index PB

ISBN: 9781138614840

Subjects--Topical Terms:
Luxury Brand
Luxury
Brand
Luxury Brand Strategy
Strategy
International
International Luxury Brand Strategy
Brand Strategy
Marketing Management
Brand Marketing
Brand Management

Dewey Class. No.: 658.827 L8I6

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