Public image and marketing strategy an Indian context (Record no. 26541)
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000 -LEADER | |
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fixed length control field | 00464nab a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160615b1999 xxu||||| |||| 00| 0 eng d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kangal, Nagashima. Balakrishna |
245 ## - TITLE STATEMENT | |
Title | Public image and marketing strategy an Indian context |
Statement of responsibility, etc. | Kangal, Nagashima. Balakrishna. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | pp.58-64 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Corporate Image |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public Image |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Image Positioning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
773 ## - HOST ITEM ENTRY | |
Main entry heading | INDIAN MANAGEMENT |
Place, publisher, and date of publication | JAN |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 38, Issue. 1/2 | 002995 | 21/06/2016 | 21/06/2016 | Articles |