Public image and marketing strategy an Indian context (Record no. 26541)

000 -LEADER
fixed length control field 00464nab a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160615b1999 xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kangal, Nagashima. Balakrishna
245 ## - TITLE STATEMENT
Title Public image and marketing strategy an Indian context
Statement of responsibility, etc. Kangal, Nagashima. Balakrishna.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent pp.58-64
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate Image
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Image
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Image Positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
773 ## - HOST ITEM ENTRY
Main entry heading INDIAN MANAGEMENT
Place, publisher, and date of publication JAN
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ahmedabad (HO) Ahmedabad (HO) 21/06/2016 Vol. 38, Issue. 1/2   002995 21/06/2016 21/06/2016 Articles

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