Why your company may need a chief external officer (Record no. 41517)

000 -LEADER
fixed length control field 01620nab a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160615b2014 xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doh, Jonathan P
245 ## - TITLE STATEMENT
Title Why your company may need a chief external officer
Statement of responsibility, etc. Upgrading external affairs can help align strategy and impro
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 96-104
520 ## - SUMMARY, ETC.
Summary, etc. Companies and their executives have long had to factor external political and social environments into their strategic decisions. In recent years, however, political and social issues have become more complex and consequential. In just the past few years, major social and political events such as the Deepwater Horizon oil spill and the implementation of the Affordable Care Act have had profound and lasting impacts on business. As a result, some global organizations must develop new roles to manage these nonmarket phenomena. In this paper we review research on nonmarket strategy and its connection to competitive advantage. We document the often fractured nature of nonmarket functions in most corporations and suggest that proactive companies should consider creating a unified senior executive function to manage the political-regulatory and social-cultural environments. We illustrate how this role can improve the competitive advantage of the organization and we provide managers with a framework to explore different scenarios, structures and options for managing a wide range of nonmarket pressures.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competitive Advantage
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competitive Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Chief External Officer
773 ## - HOST ITEM ENTRY
Main entry heading Journal of Organizational Dynamics
Place, publisher, and date of publication April-June
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ahmedabad (HO) Ahmedabad (HO) 21/06/2016 Vol. 43, Issue. 2   017984 21/06/2016 21/06/2016 Articles

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