Driving adoption of branchless banking (Record no. 41661)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01418nab a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2013 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee , Julie |
| 245 ## - TITLE STATEMENT | |
| Title | Driving adoption of branchless banking |
| Statement of responsibility, etc. | insights from consumer education in India, the Philippines, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218-232 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As providers design and launch branchless banking (BB) services, our work has identified that one crucial element that tends not to be given sufficient attention is the customer's experience with the service. This paper examines how customers experience a BB service and the process that they go through to reach adoption of the service. This paper highlights the consumer challenges that prevent adoption of BB in three countries: India, Philippines, and Zambia. It then discusses how consumer education can be used as a tool to address them. The paper draws on previous theories of technology adoption and applies them to the innovative use of branchless banking for delivering financial services. The insights presented in the paper contribute to the current discussions around adoption of BB by highlighting how consumer education can support the adoption of this technology by addressing potential use challenges and enhancing the customer's experience with the BB service. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile Money, Branchless Banking, Consum |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Enterprise Development and Microfinance |
| Place, publisher, and date of publication | September |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 24, Issue. 3 | 018128 | 21/06/2016 | 21/06/2016 | Articles |