Examining the relationship between customer and entrepreneur orientation on nascent firms (Record no. 42042)
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| 000 -LEADER | |
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| fixed length control field | 01791nab a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2012 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eggers, Fabian |
| 245 ## - TITLE STATEMENT | |
| Title | Examining the relationship between customer and entrepreneur orientation on nascent firms |
| Statement of responsibility, etc. | Eggers, Fabian. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 203 - 222 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Is entrepreneurial marketing (EM) a one type fits all approach? Research suggests that EM is especially suitable for small firms. However, it is obvious that-despite their size-small firms show a myriad of different characteristics. In this paper, it is argued that different firm characteristics can be seen in different business orientations, namely customer orientation (CO) and entrepreneurial orientation (EO). In turn, different amounts of EO and CO lead to different forms of EM strategy. The Panel Study of Entrepreneurial Dynamics (PSED) serves as source to investigate relationships between EO, CO, and respective marketing strategies among nascent firms. The study suggests that innovativeness is strongly related to the importance of several marketing strategies, such as developing new or advanced product or process technologies. However, other strategies, such as lower prices or convenient location, are not related to either significant levels of CO or EO. The paper offers two main implications. Firstly, small business founders have to be aware of the fact that certain strategies cannot come out of nowhere. This paper shows that running proactive marketing strategies that... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nascent Entrepreneurs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Orientation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurial Orientation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurial Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sme Marketing |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | International Entrepreneurship and Management Journal |
| Place, publisher, and date of publication | June |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 8, Issue. 2 | 018509 | 21/06/2016 | 21/06/2016 | Articles |