The role of intellectual resources, product innovation capab reputational resources and marketing capability combi (Record no. 42446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01325nab a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2014 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OCass, Aron |
| 245 ## - TITLE STATEMENT | |
| Title | The role of intellectual resources, product innovation capab reputational resources and marketing capability combi |
| Statement of responsibility, etc. | OCass, Aron. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 996 - 1018 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa). |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | International Small Business Journal |
| Place, publisher, and date of publication | December |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 32, Issue. 8 | 018915 | 21/06/2016 | 21/06/2016 | Articles |