Influence of Personality Dimensions and Aesthetic Orientatio Consumer's Colour Preference during Car Purchase (Record no. 42990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01744nab a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2015 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dwivedi, Nagendra |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of Personality Dimensions and Aesthetic Orientatio Consumer's Colour Preference during Car Purchase |
| Statement of responsibility, etc. | Dwivedi, Nagendra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 65 - 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Purchasing a car can be a normal decision for some, but can be a very special decision for others. Of the many attributes a car signifies, aesthetics is one of the most significant while making a decision. Colour of a car has been rated as a very important attribute as per studies carried by various agencies so far. The objective of the study is to highlight importance of colour in selecting a vehicle and finding a correlation between influence of personality traits of a person and his choice of colour. It has also been seen that the purchase decision is dependent on Aesthetic orientation of a person which is in turn dependent on personality traits. So the study tries to find the dependence of colour on both personality as well as aesthetic orientation. Methodology deployed for the study is surveying 214 people of different backgrounds and questioning them on the basis of a questionnaire, and mapping their behaviour basis the responses and generating a pattern for understanding choice of colour dependent on the personality traits and aesthetic orientation. The study performed first detected the personality traits of a person, and hence aesthetic orientation was defined. It was... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Colour Choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Aesthetic Orientation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Personality Dimensions |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Voice of Research: An International Journal |
| Place, publisher, and date of publication | March |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 3, Issue. 4 | 019459 | 21/06/2016 | 21/06/2016 | Articles |