Organisational buyer behavior of the family firm (Record no. 43511)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01013nab a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b1995 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | File, Karen Maru |
| 245 ## - TITLE STATEMENT | |
| Title | Organisational buyer behavior of the family firm |
| Statement of responsibility, etc. | a review of the literature and set f propositions / File, K |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29 - 40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aggregate volume of purchasing by family firms may account for half of the industrial purchasing in the United States. However, whether the buying processes of family firms are significantly different from those of nonfamily firms is unknown. Selected frameworks of organizational buyer behavior are imposed on family business literature in order to address this issue. There is ample evidence that the buyer behavior of family firms should be differentiated in five areas: patterns of influence in the buying center, organizational climate, organizational buying processes, buyer motivations, and formulation of marketing strategies. |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Family Business Review |
| Place, publisher, and date of publication | Mar |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 8, Issue. 1 | 019981 | 21/06/2016 | 21/06/2016 | Articles |