General managers control new and existing products different (Record no. 43880)

000 -LEADER
fixed length control field 01555nab a22001217a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160615b1993 xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bart, Christopher Kenneth
245 ## - TITLE STATEMENT
Title General managers control new and existing products different
Statement of responsibility, etc. Bart, Christopher Kenneth.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent 341 - 361
520 ## - SUMMARY, ETC.
Summary, etc. This article presents some initial findings from an ongoing research project on the way that divisional general managers of targe organizational units control new product innovations. (Control, in this instance, refers to the set of procedures, systems, and actions that general managers use to monitor, evaluate, influence, or define what subordinates are doing.) The research presented here focuses on three broad questions: 1. Do divisional general managers of large organizational units control their new product activities differently from their more established operations? 2. Is a new product's innovation strategy related to the nature and degree of divisional general manager control - and, if so, in what way? 3. Is a divisional general manager's choice of control methods related to his/her unit's new product output? The results were based on in-depth interviews with the general managers of 26 large Canadian-based divisions in 12 firms. All the firms were significant competitors in the North American market and all were actively engaged in new product activities. Firm size ranged from $210 million to $5 billion in sales. The following is a summary of the study's...
773 ## - HOST ITEM ENTRY
Main entry heading Journal of Business Venturing
Place, publisher, and date of publication Jul
Holdings
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        Ahmedabad (HO) Ahmedabad (HO) 21/06/2016 Vol. 8, Issue. 4   020350 21/06/2016 21/06/2016 Articles

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