Profiling donors of blood, money and time (Record no. 43930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01349nab a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2015 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shehu, Edilra |
| 245 ## - TITLE STATEMENT | |
| Title | Profiling donors of blood, money and time |
| Statement of responsibility, etc. | a simultaneous comparison of the German population / Shehu, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 269 - 295 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Understanding donor profiles is crucial for donor relationship management. Whereas previous research has focused on profiling blood, money, or time donor segments separately, we define seven donor profiles based on their former donation behavior for blood, money, and time donation and compare them to non-donors. Relying on representative data from the German Socio Economic Panel, we use an extensive set of characteristics that include sociodemographic, psychographic, health-related, and geographical measures and simultaneously investigate profiles of donors for single and multiple donation forms and non-donors by means of a multinomial logistic model. Our results reveal valuable insights for donor acquisition and retention strategies of nonprofit organizations along the identified profiling characteristics of donor segments. By this, our findings help nonprofit organization managers to better target single and multiple donors across three donation forms. |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Nonprofit Management & Leadership |
| Place, publisher, and date of publication | Spring |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 25, Issue. 3 | 020400 | 21/06/2016 | 21/06/2016 | Articles |