Marketing by the numbers (Record no. 47962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464pam a2200145a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160523b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814416204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 H2M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harden, Leland |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing by the numbers |
| Remainder of title | how to measure and improve the ROI of any campaign |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | AMACOM (American Management Association) |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,246p.incl.index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heyman, Bob |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 30/09/2014 | Books India | 1760.85 | 1 | 1 | 658.802 H2M2 | 23087 | 17/01/2023 | 09/01/2023 | 22/05/2016 | Books |