Success Drivers of Urban Haats Selling Craft Products (Record no. 79240)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02603nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201127b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Rajesh |
| 245 ## - TITLE STATEMENT | |
| Title | Success Drivers of Urban Haats Selling Craft Products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 26 November, 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 01-20p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Craft industry is as much the mainstay of the rural economy after agriculture. It<br/>provides occupation to a large section of population. However, it is characterised<br/>by fragmented individual artisans on one side and dispersed customers on the<br/>other. It also suffers from market separations. Urban haats were set up with the<br/>objective to present artisans and buyer on one platform and reduce these separations. In this study urban haats have been conceptualised as marketplaces that<br/>bring artisans and customers at one place to optimise their respective values.<br/>They also serve as a tool for disintermediation and a social distribution initiative<br/>and represent a retailing initiative in the inclusive entrepreneurship domain. This<br/>study focusses on identifying drivers of success of urban haats. Using a mixed<br/>method approach, data was collected from Haat officials and NGO members<br/>through personal interviews. The data from artisans and customers was collected<br/>through a survey using a structured response format. The study was conducted<br/>at 18 haats in 10 states.<br/>The study highlights the factors that drive satisfaction of artisans and customers and the role of administrators in making the marketplace a success. Customer<br/>consider diversity of the products, quality of the products, behaviour of the salesperson, price parity with other markets, buying experience, parking space and<br/>aesthetics of the stalls as major influencing factors for the recommendation of<br/>the haats to other customers. Most important attributes of the haats in driving artisan satisfaction were stall allotment system, haat location, advertisements,<br/>product promotion and monitoring. It is also found that while the infrastructure<br/>is necessary, it is not sufficient in enhancing the performance and sustainability<br/>of haats. Administration of these haats plays a defining mediating role. Based on<br/>these findings, an approach is proposed for success of urban haats. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Craft retailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketplaces |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | urban haat |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | artisans |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | inclusive entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Piyush Kumar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sahu, Akash |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sood, Vandana |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://library.ediindia.ac.in:8181/xmlui/handle/123456789/12333 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Total Checkouts | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad (HO) | Ahmedabad (HO) | 27/11/2020 | AR362 | 27/11/2020 | Articles |