Meta-analysis of advertising elasticity estimates: how to co the sampling error bias Bandyopadhyay, Subir.
By: Bandyopadhyay, Subir
Material type: ArticlePublisher: 1998Description: pp.29-37Subject(s): Managerial Implications | Moderator Variables | Statistical Technique In: VIKALPAItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 23, Issue. 2 | Available | 002085 |
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