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Meta-analysis of advertising elasticity estimates: how to co the sampling error bias Bandyopadhyay, Subir.

Material type: Article

ArticlePublisher: 1998Description: pp.29-37Subject(s): Managerial Implications | Moderator Variables | Statistical Technique In: VIKALPA

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 23, Issue. 2	Available		002085

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