Consumer ethnocentrism CETSCALE validation and measurement of extent / Bawa, Anupa
By: Bawa, Anupam
Material type: ArticlePublisher: 20Description: 43-57Subject(s): Consumer Behaviour | Cetscale | Pseudopatriotism | Consumer Ethnocentrism In: Vikalpa: The Journal for Decision MakersItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 29, Issue. 3 | Available | 008106 |
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