A Review of psycological rsearch on consumer promotions and perspective based on mental accounting Jha- Dang, Priya.
By: Jha- Dang, Priya
Material type: ArticlePublisher: 2006Description: 35-43Subject(s): Mental Accounting | Psychological Research | Consumer Promotions In: Vision:The Journal of Business PerspectiveItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 10, Issue. 3 | Available | 010988 |
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