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Authenticity is it real or is it marketing? / Weinberger, David.

Material type: Article

ArticlePublisher: 2008Description: 33-38Subject(s): Marketing | Company Authenticity | Case Study In: Harvard Business Review

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 86, Issue. 3	Available		013729

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