Effectiveness of mobile advertising The indian scenario / Tripathi, Shalini N.
By: Tripathi, Shalini N
Material type: ArticlePublisher: 2008Description: 47-59Subject(s): Customerization | Customozation | Purchase Dicision | Mobile Advertising | Consumer Reponsiveness In: Vikalpa: The Journal for Decision MakersItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 33, Issue. 4 | Available | 014511 |
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