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Concealing or revealing the family? corporate brand identity strategies in family firms / Micel

By: Micelota, Evelyn R
Material type: ArticleArticlePublisher: 2011Description: 197 - 216Subject(s): Official Corporate Websites | Qualitative Analysis | Corporate Brand Identity Strategies | Marketing | Family Firms | Family Business In: Family Business Review
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 24, Issue. 3 Available 016845

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