Relationship Dynamics in the Pineapple Supply Chain Empirical Evidence from the Garo Hills of Meghalaya / Bhaga

By: Bhagat, Deepak
Material type: ArticleArticlePublisher: 2014Description: 747 - 765Subject(s): Factor Analysis | Relationship Dynamics | Supply Chain Management In: Global Business ReviewSummary: Though early research in supply chain management focused mostly on transactional exchange, recent studies have shown a shift in focus from transactional to relational exchange. The research studies in traditional agricultural supply chains also followed a similar pattern. As a result, very little empirical information is available on the factors that affect the quality of the relationship between the supply chain players (partners) in the traditional agriculture supply chains. The focus of early research was mainly on the economics of channels and the structure of social relations within the chain members was somewhat ignored. This research study aims at studying the relationship dynamics in supply chain of pineapple in Garo hills of Meghalaya (India) from a smallholder
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Though early research in supply chain management focused mostly on transactional exchange, recent studies have shown a shift in focus from transactional to relational exchange. The research studies in traditional agricultural supply chains also followed a similar pattern. As a result, very little empirical information is available on the factors that affect the quality of the relationship between the supply chain players (partners) in the traditional agriculture supply chains. The focus of early research was mainly on the economics of channels and the structure of social relations within the chain members was somewhat ignored. This research study aims at studying the relationship dynamics in supply chain of pineapple in Garo hills of Meghalaya (India) from a smallholder

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