Measuring Impact of Consumer and Product Features on E-comme Adoption in India an Empirical Study / Goswami, Shubham.

By: Goswami, Shubham
Material type: ArticleArticlePublisher: 2014Description: 81 - 94Subject(s): Product Features | E-Commerce Adoption | Consumer Characteristics In: Vilakshan: XIMB Journal of Management
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Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 11, Issue. 2 Available 018891

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