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Strategies for Successful Innovation Dubey, Jayshree.

By: Dubey, Jayshree

Material type: Article

ArticlePublisher: 2005Subject(s): Edi Faculty Papers | Strategies | Innovation | Innovation And Entrepreneurship | Entrepreneurshipip Research | Sixth Biennial Conference On Advances An | Biennial Conference Papers In: Sixth Biennial Conference on Advances and Trends in Entrepre ResearchSummary: In the present era of open market, customers get more options then ever before to choose from, making it difficult for a product to find buyer unless it has some unique attribute over others. This has increased the competitive pressure on the business. Thus to maintain product distinction companies are forced to innovate. While a need based innovation increases the perceived value of the product offerings making it more affordable, knowledge based innovation helps companies to create new market and opportunities. Though much desired, many firms fail to successfully innovate. This may be ascribed to many extrinsic and intrinsic reasons. A careful identification of these factors and taking corrective actions can help firms to churn out commercially viable innovative products.

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. , Issue.	Available		019689

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In the present era of open market, customers get more options then ever before to choose from, making it difficult for a product to find buyer unless it has some unique attribute over others. This has increased the competitive pressure on the business. Thus to maintain product distinction companies are forced to innovate. While a need based innovation increases the perceived value of the product offerings making it more affordable, knowledge based innovation helps companies to create new market and opportunities. Though much desired, many firms fail to successfully innovate. This may be ascribed to many extrinsic and intrinsic reasons. A careful identification of these factors and taking corrective actions can help firms to churn out commercially viable innovative products.

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