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Developing consumer-driven services in university-based fami programs DeMoss, Michelle.

By: DeMoss, Michelle

Material type: Article

ArticlePublisher: 2002Description: 119-129 In: Family Business ReviewSummary: This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming component of a family business center effectively. College students were surveyed about whether their families own a business, their related career goals, and their needs and wants in a university-based family business center. Of the 260 students, over 36% came from a family business. The paper examines relationships between students from a family business and either their likelihood of pursuing a family business career or enrolling in family business courses or pursuing a minor in family business through a college of business. The paper also presents the implications of these findings for university-based family business centers.

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 15, Issue. 2	Available		019942

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This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming component of a family business center effectively. College students were surveyed about whether their families own a business, their related career goals, and their needs and wants in a university-based family business center. Of the 260 students, over 36% came from a family business. The paper examines relationships between students from a family business and either their likelihood of pursuing a family business career or enrolling in family business courses or pursuing a minor in family business through a college of business. The paper also presents the implications of these findings for university-based family business centers.

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