Loyality myths hyped strategies that will put you out of business and proven tactics that really works

By: Keiningham, Timothy L
Contributor(s): Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G
Material type: TextTextPublisher: New York John Wiley 2006Description: xiv,254p.; incl.indexISBN: 0471743151Subject(s): Consumer Attitude | Cosumer Reseach | Marketing research | MarketingDDC classification: 658.8343 K3L6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.8343 K3L6 (Browse shelf) Available 9962

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