Start-up: a practice based guide for new venture creation

By: Hill, Inge
Material type: TextTextPublisher: New York, NY Palgrave Macmillan 2015Description: xvii,417p.incl.index PBISBN: 9781137425836 Subject(s): New Business Enterprises | Management | Entrepreneurship | Small Business ManagementDDC classification: 658.11 H4S8
Contents:
Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment -- researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money -- Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up -- launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started -- risky?.
Summary: Summary: "This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustrative of successful start-ups by young people"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section
658.11 H4S8 (Browse shelf) Checked out to Satyaranjan Acharya (FC/SAT) 16/02/2021 25342

Includes bibliographical references and index.

Machine generated contents note: -- 1. Enterprise and individuals in society and economy -- 2. Personal career paths and motives to start an enterprise -- 3. Which idea is a business opportunity for you? -- 4. Scanning the environment -- researching the industry -- 5. Finding or creating a market? -- 6. Operational design and set up -- 7. Business modelling that fits -- 8. Legal issues and Governance -- 9. Where is the money? -- 10. Show me the money -- Financial planning and pricing -- 11. Opportunity modelling -- 12. Business planning and Start-up -- launch -- 13. Marketing planning and implementation -- 14. Public Relations and sales -- 15. Getting up and running -- 16. Just started -- risky?.

Summary: "This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustrative of successful start-ups by young people"-- Provided by publisher.

There are no comments on this title.

to post a comment.

Copyrights © EDII Library and Information Centre 2021. All Right Reserved

Free Hit Counter