The Sage handbook of advertising

By: Tellis, Gerard J (Ed.)
Contributor(s): Ambler, Tim (Ed.)
Series: The Sage HandbookPublisher: London Sage Publications Ltd. 2007Description: xvi,491p.incl.index HBISBN: 9781412918862Subject(s): Handbook | Advertise | AdvertisingDDC classification: 659.1 S2
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