Cases in rural marketing : an integrated approach

By: Krishnamacharyulu, C S G
Contributor(s): Ramakrishnan, Lalitha
Material type: TextTextPublisher: New Delhi Pearson 2010Description: x,264p.; incl.indexISBN: 9788131701881Subject(s): India | Marketing | Rural industries | Small business marketing | Target marketingDDC classification: 658.8
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