Innovation in pricing: contemporary theories and best practices
By: Hinterhuber, Andreas (Ed.)
Contributor(s): Liozu, Stephan (Ed.)
Publisher: London Routledge 2017Edition: repDescription: xix,416p.incl.index PBISBN: 9781138917378Subject(s): Marketing | Technological Innovations | Innovation and Pricing | Innovation | PricingDDC classification: 658.816 I6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.816 I6 (Browse shelf) | Available | 26463 |
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658.812 K8P7 Profitable customer engagement | 658.812 P4E8 Ethnic marketing: theory, practice and entrepreneurship | 658.812 R3S3 Service design for business: a practical guide to optimizing the customer experience | 658.816 I6 Innovation in pricing: | 658.827 B2B7 Brand meaning: | 658.827 F8 The Future of branding | 658.827 H2D2 Darwin's brand: adapting for success |
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