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1.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

2.
Brand avatar : translating virtual world branding into real world success

by De Mesa, Alycia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

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