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1.
Introduction to marketing

by McDaniel, Carl | Hair, Joseph F | Lamb, Charles W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Thomson South-Western 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

2.
Marketing research within a changing information environment

by Hair, Joseph F | Ortinau, David J | Bush, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 H2M2 (1).

3.
MKTG a South-Asian perspective

by Lamb, Charles W | McDaniel, Carl | Sharma, Dheeraj | Hair, Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Cengage Learning Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L2M4 (2).

4.
Multivariate data analysis

by Hair, Joseph F | Tatham, Ronald L | Anderson, Rolph E | Babin, Barry J | Black, William C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson / Dorling Kinderseley (India) Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 519.53 H2M8 (1).

5.
A Primer on partial least squares structural equation modeling

by Hair, Joseph F [et...al] | Hult, G Tomas M | Ringle, Christian M | Sarstedt, Marko.

Edition: 2nd ed. Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 511 H2P7 (1).

6.
Advaced issues in partial least squares structural education modeling

by Hair, Joseph F [et...al] | Sarstedt, Marko | Ringle, Christian M | Gudergan, Siegfried P.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 511.42 H2A2 (1).

7.
Multivariate data analysis

by Hair, Joseph F | Black, William C | Babin, Barry J | Anderson, Rolf E.

Edition: 8th ed. Publisher: Delhi Cengage 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 519.53 H2M8 (1). Checked out (1).

8.
Primer on partial least squares structural equation modelling

by Hair, Joseph F.

Edition: 3rd ed. Publisher: Sage Availability: No items available :

9.
A Primer on partial least squares structural equation modeling

by Hair, Joseph F [et...al] | Hult, G Tomas M | Ringle, Christian M | Sarstedt, Marko.

Edition: 3rd ed. Publisher: Thousand Oaks, CA Sage Publications, Inc. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 511 H2P7 (1).

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