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1.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

2.
Textbook of strategic management

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd. 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 M2T3 (1).

3.
International marketing management text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 M2I6 (1).

4.
Brand management text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2B7 (1).

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