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1.
Marketing champions practical strategies for improving marketing's power, influnce, and business impact

by Young, Roy A | Stewart, David W | Weiss, Allen M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

2.
Secondary research: information sources and methods

by Stewart, David W | Kamins, Michael A.

Edition: 2nd ed. Publisher: Newbury Park, CA Sage Publications, Inc. 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 300.72 A7 (1).

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