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A Review of psycological rsearch on consumer promotions and perspective based on mental accounting Jha- Dang, Priya.

Material type: Article

ArticlePublisher: 2006Description: 35-43Subject(s): Mental Accounting | Psychological Research | Consumer Promotions In: Vision:The Journal of Business Perspective

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 10, Issue. 3	Available		010988

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