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1.
Preventing the premature death of relationship marketing Fournier, S. Dobscha S.

by Fournier, S. Dobscha S.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
An Investigation of the consumers predisposition towards enr the retail loyalty cards Rakesh, Sapna.

by Rakesh, Sapna.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

4.
The Intention economy when customers take charge

by Searls, Doc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S3I6 (1).

5.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

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