Understanding the process of transitioning to customer value Muthuraman, B.
By: Muthuraman, B
Material type: ArticlePublisher: 2006Description: 1-27Subject(s): Customer Retention | Value Creation/Sharing | Commoditization Spiral | Business Markets | Cvm | Customer Value Management | Tata Steel In: Vikalpa: The Journal for Decision MakersItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 31, Issue. 2 | Available | 011640 |
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